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Fat Wallet Media
A Performance Marketing Consultancy

Business Owner
Built on Strategy. Focused on Growth

Helping Businesses turn advertising into measurable revenue through smarter media strategy.

Fat Wallet Media Group was founded with one simple belief: advertising should grow your business, not just spend your budget.

After more than a decade working in media strategy, planning and buying across national brands and local markets, we saw firsthand how many businesses struggle to navigate today's complex advertising landscape. Between search, social, streaming, display, traditional and emerging channels, it's easy for marketing dollars to be spread thin without a clear strategy behind them.

Fat Wallet Media Group was created to simplify that process.

We work with businesses to develop data-driven marketing strategies that focus on real outcomes-more customers, stronger visibility, and sustainable growth.  Every recommendation is built around performance, accountability, and ensuring that every advertising dollar works harder.

Whether it's helping local businesses attract more customers or guiding brands through multi-channel media strategy, our mission remains the same:

help businesses grow smarter and build a fatter wallet.

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Our Services

Fat Wallet Media provides strategic marketing and digital advertising services designed to help businesses attract more customers, increase visibility, and maximize the impact of their marketing investments through data-driven media strategy and targeted campaigns.

Meet The Founder

Fat Wallet Media is currently a founder-led consulting business led by Ben Britz, bringing over a decade of media strategy and advertising experience to help businesses grow through smarter marketing.

How We Help Businesses Grow

Strategic marketing designed to attract customers, increase visibility, and maximize your advertising investment.

Contact

226 South Brown Street

Genoa, IL 60135

224.238.8978

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TESTIMONIALS

"I can personally say that Ben will work his backside off for your company! He has gone above and beyond for our CBD pet products business, Mellow Mammals. He is incredibly dedicated, driven, caring and will help you determine the best route for your businesses advertising needs. My wife and I are so excited to be working with Fat Wallet Media and can't wait to start hearing our business on local radio!"

Garrick Cline / Mellow Mammals / Owner

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